TV Ads Still More Relevant to Consumers than Streaming Video Ads
What does this say about programmatic video ads? Despite marketers’ efforts with advanced programmatic and…
Browsing: Advertising
What consumers want from social
Report: Consumers Unfollow Brands Due To Poor Service, Irrelevant Content, Ads Half of consumers follow…
How subscription models can boost ad revenue
Top publishers experimenting with their paywall approaches are making headlines. In February, after six months…
Advertising and Ageism
Advertising and Ageism = Insanity I am going to discuss two forms of advertising and…
Offensive Content on Platforms Turns Off Consumers, Tarnishes Ads
Brand safety remains a concern, and one wrong move by marketers can tarnish consumer sentiment.…
AI marketing: how seriously should you take artificial intelligence?
Recent years have seen the rise of artificial intelligence (AI) adoption in the marketing and…
Is brand authenticity disrupting advertising?
As powerful as it is as a channel for brand awareness and even commerce nowadays,…
INDIVIDUALIZED VIDEO ADS PROMISE UNPRECEDENTED CONNECTIONS—BUT HURDLES REMAIN
Achieving granular reactions is the goal, but the tech isn’t yet up to the task…
Now with extra brush strokes! What advertising can learn from art
Ads tend toward product features and functional benefits despite the industry’s preoccupation with emotion. Art…
Why brands are listening
With India being one of the fastest growing Voice markets in the world, marketers are…