Why Advertisers Struggle To Get the Most Out of Their First-Party Data
Is strategy and technological infrastructure enough? Advertisers crave first-party data, but they often struggle to…
Browsing: Advertising
The major trends shaping, breaking and consolidating global media by 2021
Numerous trends are shaping the future of media including the growth in digital advertising, consumers’…
THE POLITICAL PLAYBOOK OF ADVERTISING
Marketers can, and should, take a few plays from political campaigns The U.S. Presidential Election…
10 Ways To Advertise Your Advertising Agency
Do you advertise your advertising agency? Based on my industry experience, most do not. This…
Advertising Agency Searches and New Business Pitches: An Interview With Darren Wooley
Australia’s Darren Woolley On The Art And Science Of Advertising Agency Searches and New Business Pitches.…
FACEBOOK’S AD SYSTEM MIGHT BE HARD-CODED FOR DISCRIMINATION
CIVIL RIGHTS GROUPS, lawmakers, and journalists have long warned Facebook about discrimination on its advertising platform.…
Ad Standards cases of 2019 so far – accusations and brands cross the line
A new year brings a new stream of advertising complaints for the Ad Standards Community…
Why Museums Must Have a ‘Cool’ Quotient
Museums play an important role in enhancing one’s understanding of history, but typically they attract…
‘Companies get addicted to the notion of subscriptions’: Dollar Shave Club CEO Michael Dubin
This article appears in the latest issue of Digiday magazine, a quarterly publication that is…
Why You Should Be Wary of Marketing Agencies That Tell You They Have The Answer
Every marketing company claims to have “the answer.” But, solutions to marketing problems aren’t simple…