REEBOK BREAKS ITS LATEST CAMPAIGN IN FIVE YEARS TO CAPTURE 20SOMETHINGS
Adidas-owned brand wants the attention of 20somethings The ’90s are cool again, and Reebok is…
Browsing: Advertising
AI, Camera Module Tracks Customer Reaction To DOOH Advertising
PerceptIn, a visual intelligence company, has created technology that combines artificial intelligence algorithms and a…
Only 8 of the 100 most award-winning chief creative officers are women
As the advertising industry marks International Women’s Day, The Drum can reveal that just eight…
Digital Gives Cross-Platform Campaigns 16% More Reach
Nielsen’s Total Ad Ratings show TV still the major driver of impressions Advertising campaigns that…
Are audiences ready for longer content on social media?
Social platforms are making plays for more advertiser dollars, but should brand managers jump on…
From the Pope of Modern Advertising: His 10 Tenets for Copywriting Success…
In 1982, the French magazine Expansion named the 30 men who had contributed most to the Industrial…
10 Ways to Break Through The Noise: How To Build Brand Engagement In A Cluttered Digital Landscape
We’re living in the age of social and entertainment overload. According to The Collage Group “the proliferation…
Amazon’s next ad move: AmazonFresh ‘sponsored products’
Amazon’s $3.5 billion ad business keeps growing. In its latest expansion, Amazon has started to…
How to modernize an established brand to drive growth
The key to Wendy’s successful transformation? Staying true to the brand while using data to…
Brands targeted women, movie fans for Oscars
Madison Avenue Goes to the Movies to Keep Oscar Viewers From Skipping Ads People who…