The six-second ad: short and sweet needs simple storytelling
Which creative tactics allow a brand to combine the high completion rate of a six-second…
Browsing: Advertising
Phil Knight on the Controversial Kaepernick Ad and Nike’s Never-Give-Up Attitude
“It doesn’t matter how many people hate your brand as long as enough people love…
Subaru Plays Up Safety, Technology In Forester Campaign
Subaru of America is debuting a campaign for its all-new 2019 Forester that focuses on…
12 Ways to Hook an Audience in 30 Seconds
Apply the famous advice “when you advertise fire-extinguishers, open with the fire” to your presentation.…
WIZ KHALIFA’S NEWEST SONG IS IN AN OREO AD
A 30-second spot will air in the Grammys Oreo has tapped rapper Wiz Khalifa and…
It’s not just Google or Facebook: The freezer aisle is ad targeting you now
Walgreens is using cameras, eye tracking, and motion sensors to show you real-time ads meant…
Samsung Galaxy campaign looks to ‘The Future’ with a soundtrack from the past
Doris Day sang the song Que Será Será back in the 1950s, but Samsung is…
‘A crisis boiling under the surface’: Agencies confront employee burnout
Within VaynerMedia’s New York Hudson Yards office is a quiet space meant to be a…
‘It’s only getting better’: Buyers are shifting budgets to LinkedIn
LinkedIn is coming into more favor among ad buyers, who say they are shifting budget…
Video Everywhere: Examining the Latest Trends in the Video Marketplace
As the wheels of time turn, so too does the video advertising ecosystem. We are…