Old Spice introduces Dean Cole to get weird with its Fresher Collection
Deon Cole is the ‘fresh’ new face of the brand’s latest campaign promoting the all-new Old…
Browsing: Advertising
How Marketers Are Altering Their TV Attribution Strategies
The slow but steady digitization of TV advertising will place further pressure on ad measurement companies to…
Gillette Ad Is a Hit with Consumers
Men-must-do-better message resonates, says Ace Metrix. Don’t believe everything you read on social media. Gillette’s new creative, “The…
TV ad sales teams need to think digital
Broadcast TV needs to rethink its own sales approach if it is to effectively counter…
Why talent is “ghosting” advertising employers
Marketing has a ‘ghosting’ problem Two months ago, staffing firm Aquent Studios was working with…
What Matters When It Comes To Advertising: Connections Outpace Budget
Do you need to spend more on an advertisement for it to be effective? At…
The programmatic marketer’s 2019 checklist
The new year provides great motivation for marketers to breathe fresh air into dated media…
How to Make Your Content Work Harder: Seven Fatty Phrases to Avoid in Your Writing
“Good writing is lean and confident.” (William Zinsser, author of 19 books, including the classic On…
AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on…
THIS NEW WATER BRAND WILL GET YOU BUZZED
Pura Still capitalizes on the spiked seltzer trend, without the bubbles A beer marketer is…