Back to Basics: Maximize your YouTube advertising
YouTube is a ‘reference engine’ and advertisers can leverage it to define their target audience.…
Browsing: Advertising
Claus and brand effect!
The brand storytelling genius of the Coca-Cola Santa Since 1995, Santa trades in his sleigh…
In-app advertising has come a long way: Here’s why you should use it
New developments for the in-app environment allow brands to measure viewability, fraud, data quality and…
‘Going where the customer is’: Marketers are coming for messaging apps
Marketers want to put ads everywhere — on boats, in Ubers and even inside fortune cookies. But one place…
What Traits Entrepreneurs Need to Succeed
Launching a startup and building it is fraught with unforeseen risks. It calls for passion…
An Exceedingly Good Solution: Looking back on 30 years of Brand Valuation
How to measure the true value of a brand? Back in 1988, we developed a…
Amazon Ran Most-Watched Ad On YouTube In 2018
YouTube on Monday released its list of the most-watched ads and most-most-watched video-game trailers on…
Digital Appetite and Smaller Brands Fuel Ad Growth in New Forecast
Magna Group says ad spending is expected to increase 7.2% in 2018, surpassing earlier forecast…
‘Welcome to #Hustletown’: How hustle culture took over advertising
A young agency planner recently started a new job. As part of her “welcome kit,”…
Uplifting the spirit of the brand!
Lyft teams with Wieden+Kennedy to get people to say ‘yep’ to the rideshare For many…