How Millennials are Marketing to Gen Z
Traditional marketing is useless. Although millennials are continually classified as being between the ages of…
Browsing: Advertising
Facebook missteps highlight what happens when you can’t trust platform metrics
Marketers weigh-in on the dilemma of trusting Facebook’s video ad metrics and offer alternatives for…
Calvin Klein Says Sayonara to Print Ads
Calvin Klein will exit print in February and focus on a digital-first media strategy. So…
Will Streaming Video Air Ads After Pause Button Is Hit?
Pausing in the modern media world? The media business moves and distractions don’t stop. But…
THE EMPRESS OF FACEBOOK: MY BEFUDDLING DINNER WITH SHERYL SANDBERG
TO RECAP: SHERYL Sandberg joined Facebook as chief operating officer in 2008, promising to make the…
Online Reputation Management 101: What You Need to Know [Infographic]
With so many websites available for people to talk about your brand—Facebook, Twitter, Google, Yelp,…
Why Some People Say ‘No’ to Ads (and How to Change That)
In the latest episode of “Behind the Numbers,” analyst Nicole Perrin joins us in the…
Michael B. Jordan steps behind the camera to co-direct short film for Bacardi
Bacardi rum has teamed with red-hot actor/director Michael B. Jordan on a digital short that promotes the brand’s…
Unilever’s rules for influencer marketing
Unilever, the consumer packaged goods giant, is taking a nuanced approach to influencer marketing as…
Brands are hiring specialists to run Amazon campaigns
Advertisers want to take management of their Amazon ad campaigns in-house, and they’re looking to…