MARLA KAPLOWITZ IS ‘TIRED OF THE GLOOM AND DOOM’
It comes as no surprise that Marla Kaplowitz is not a fan of the trend…
Browsing: Advertising
5 Content Marketing Trends To Watch In 2019
The marketing world is changing every day. New tools and technologies emerge, fresh thinkers put…
AHEAD OF LEBRON JAMES’ LAKERS DEBUT, NIKE RECOUNTS HIS STORIED HISTORY
He didn’t guarantee any championships, but look how that played out Just before LeBron James…
Why direct response TV marketing is still effective
Any advertisement that engages consumers and asks them to respond directly to a brand in…
Clooney’s ‘Quest’: 5 Questions With Nespresso CEO Guillaume Le Cunff
George Clooney is back with Nespresso in his first worldwide campaign. “The Quest” find Clooney suited…
Data as water – the drinking and drowning of ‘marketing science’
Many within the industry would like their practice acknowledged as a science, however according to Alex…
Down the garden path? Six ways for brands to blend martech with customer journeys
Heading in the right direction or down the garden path? It’s time to start using…
Walmart’s Vudu is using original shows, shopper data to stand out in a crowded ad-supported video market
If Amazon is trying to make a run at Facebook’s and Google’s digital ad duopoly,…
Trust in Advertising: Fear and Anxiety in Ad Campaigns!
The AI-powered marketing content firm says AI, hyper-personalization and big data give marketers powers that…
The Influence of Instagram [Infographic]
Instagram has the potential to expand awareness of your brand—but it also has the potential…