Record-breaking brands: how (and why) you should attempt a Guinness World Record
It’s in our nature to be intrigued and excited by extraordinary achievements, says Doug Male…
Browsing: Advertising
The whole customer journey in one ad unit
Advertisers are accustomed to guiding prospects through the traditional marketing AIDA (attention, interest, desire and…
The New Dynamics of Brand Creation: Digital Content Has Changed Everything (Guest Column)
The media and advertising world just got a lot more interesting. You see, a funny…
The brain lies – taking neurology in advertising to new heights
What do EEG, sailing meteorologists and the 2016 election have to teach marketers about prediction?…
WATCH THE NEWEST ADS ON TV FROM NISSAN, BUD LIGHT, CAPTAIN MORGAN AND MORE
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the…
Nike Made $6 Billion From That Colin Kaepernick Ad. Here’s What All Brands Can Learn.
Taking a big risk sometimes leads to a big reward. If we could go back…
Ambush marketing gets smarter
Ambush marketing, or the unexpected takeover of a sponsored event by an unauthorised brand, appears…
As In-House Agencies Become The Norm, The Opportunities For Outside Agencies Evolve
According to the In-House Agency Forum (IHAF) and Forrester Research, who co-fielded the new study, “State…
Why agency ‘brand names’ matter less
The ongoing demand for integration in the agency industry is experiencing collateral damage: the dissolution…
Employers Are Looking for ‘Influencers’ Within Their Own Ranks
Some businesses, concerned about unreliable social-media personalities, are turning to their own employees and customers…