Breaking out of advertising’s zero-sum game
LONDON: Campaign effectiveness has been declining even as the levers are in place to increase…
Browsing: Advertising
Is data really the new oil?
If data really is the new oil then it’s high time advertising started learning lessons…
How Pinterest is wooing ad buyers with a consumer insights message
In IPG Mediabrands Cafe last week, a table was lined with mini Greek yogurt doughnuts,…
What Apple iOS 12 Means For Marketers — And Why Investing In Listings And AR May Be More Valuable Than Targeted Ads
Apple’s WWDC was about more than MeMojis, as “Siri Shortcuts” has implications for the future…
7 Ways Brands Are Evolving Their Message For Digital Video
Consumers sure are hungry for their daily digital video. Today, they spend almost 83 minutes…
Advertisers are split over the effectiveness of YouTube and Facebook’s brand safety fixes
The vast majority (94%) of advertisers are still worried about brand safety, with almost half…
Confessions of a Creative Director
EVER WONDER WHAT IT TAKES TO BECOME A CREATIVE LEADER AT A WORLD-FAMOUS AGENCY? WE…
THE DAWN OF MOBILE CONVENIENCE STORES—AND (MAYBE) FREE RIDES
SIX YEARS AFTER a startup called Uber made it easier than ever for anyone to make money driving…
Only half of consumers can identify a single charitable brand
A sharp drop in the number of consumers are able to identify a single brand…
Pick of the week: Bwin delivers a masterclass in making advertising entertaining
We’re going to get overwhelmed with World Cup-related advertising so it’s difficult for brands to…