TV’s Most Interesting Ads Could Be Served by CBS, Hulu – and Samantha Bee
TV is heading for a commercial breakdown. TV networks are set to broadcast many of…
Browsing: Advertising
VR and advertising: How brands can start planning now
At first, virtual reality seemed like a niche technology that would cool off after a…
Long-Form Brand Films Embrace the Art of Dance to Connect With Consumers
Apple, Uniqlo and Rag & Bone use movement to spread their message In early February,…
Don’t Let Bad Creative Ruin Good Data
Opinion: Marketers still choose to show all consumers the same standard ad This is truly…
These Playful Print Ads Illustrate Why It’s Worth Traveling in the Middle of the Week
BBDO Bangkok brings back its ‘Weekdays’ campaign for AirAsia Thai AirAsia books a return flight,…
ONLINE AD TARGETING DOES WORK—AS LONG AS IT’S NOT CREEPY
IF YOU CLICK on the right-hand corner of any advertisement on Facebook, the social network will…
How TV Advertising is transforming
Innovation Is Fueling A Broadcast Renaissance At the 2017 IAB Annual Leadership Meeting, Marc Pritchard,…
Absolut and other CPG brands warm up to Twitter, but still debate whether to pay to play
Six months ago, Absolut didn’t have a Twitter strategy in the U.S., let alone a…
How can brands embrace culture and consumerism?
Brands can’t remain disinterested in social issues any longer. They can’t bury their heads in…
Does the world need another ad agency?
“The world doesn’t need another ad agency.” Dear Brand Owners & Marketers It’s amazing how a single tap on the space…