Technology has upended the world’s advertising giants
Advertising agencies are under pressure to change archaic and inefficient elements of their business models…
Browsing: Advertising
AGENCY OF THE FUTURE: SURVIVAL OF THE FITTEST
Two thousand eighteen is the new 1859, says Michael Kassan, MediaLink chairman and CEO. It…
WHY PARTNERSHIPS ARE AS IMPORTANT AS EVER IN ADVERTISING
Looking around the ad industry these days it’s easy to get discouraged. Advertising, once a…
Snapchat Takes a Jab at Instagram and Calls Itself a ‘Camera’ in First TV Campaign
‘How you feel matters more than how you look,’ new ad says Snapchat has an…
How to Use Facebook Ads for Market Research
Do you sell products or services on Facebook? Wondering how to test your targeting and…
That GIF You Just Shared? It Might Actually Be an Ad
Why brands like Bubly, Converse and Gatorade are getting into looping Imagine an ad playing…
Connatix launches Stories for Publishers to bring native Story units to mobile sites
Publishers can implement the format made popular by social networks on their own sites –…
Secrets Celebrity Entrepreneur Kristin Cavallari Says Marketers Make This Mistake When Targeting Young Moms
Fifty-five percent of millennial moms are asked for their opinion about purchase decisions, compared to…
The times are changing: what a solid client-agency relationship looks like
A client and their agency should be like business partners, says Graeme Sanford, with each…
Google Is Turning Ads Into Games You Can Play
Google is introducing new playable ads inside other games. It’s an ad-Inception. Google is introducing…