Colonel Ritson: KFC’s marketers turned a chicken crisis into a brand triumph
The KFC chicken crisis caused by DHL’s delivery failures could have been disastrous, but a…
Browsing: Advertising
What will blockchain mean for other social media?
Websites That Pay Users With Blockchain Aim to Disrupt Facebook Benny Giang, co-founder of CryptoKitties,…
Why Your Brand Plan Is More Important Than Your Business Plan
If people don’t know who you are and what you represent, they won’t do business…
The Top Dos And Don’ts Of Working With Creative People
Or, how not to be an asshole client. [Image: courtesy the author]Whenever designers get together,…
Are virtual stars the next step for influencer marketing?
From the FTC’s reinforced regulations and CAP’s guidance to the increase in artificial Instagram pods…
TV Advertising’s Tipping Point
Advertisers Tuning Out TV in Sign of Trouble for Media Companies Sales drop last year…
SOCIAL MEDIA ADVERTISING COSTS: HOW TO MAXIMIZE YOUR AD BUDGET
Three advertising experts share their tops tips on how business owners can control their social…
Ads are more memorable on premium sites
Ads that are served alongside premium content elicit stronger engagement and long-term memory encoding than…
A Million People Are Freaking Out Over Snapchat’s Redesign
Snapchat’s redesign has not gone over well–with regular users or influencers. Will this one blow…
Boomers, Gen X pose different marketing challenges
Boomers, Gen X pose different marketing challenges Baby Boomers and Gen Xers are a generation…