Brand Positioning Strategy for the Modern Marketer: How Brands Use Consumer Psychology Today
Most marketers are familiar with the concept of brand positioning, and if you haven’t read…
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How to Create a Customer Experience Program and a Winning Marketing Team: Context Marketing
What is context marketing? And what does it have to do with customer experience? Context…
Three Mad-Scientist Marketing Methods to Ignite Business Growth
If you were asked to define your next move to ignite revenue growth, would you…
Oath Announces 4 New Ad Formats on Mobile, Including AR and Savable Coupons
The Home Depot and Pottery Barn are testing some of them As Oath continues to…
Ad of the Day: Holiday heart warmer sees Nokia, a phone brand, urge users to switch off their phones
Mobile phone brand Nokia has taken a seemingly counterintuitive approach to its Christmas messaging, encouraging consumers to…
Cannes Lion of St. Mark award winner Piyush Pandey: ‘India has enough richness and energy to make an impact around the world’
The Cannes Lions International Festival of Creativity will honor brothers Piyush Pandey (executive chairman and…
5 Marketing Trends That Should Influence Your 2018 Budget
Between wrapping up end-of-year campaigns and aiming to finish 2017 on a high note, it’s…
3 Social Media Storytelling Ingredients for Effective Brand Narratives
When I first started out in marketing, I was attracted to content marketing because there…
The Secret To Great Logos, From The Gurus Of Corporate Branding
“Symbols don’t make clear what you do; it makes it clear who you are.” This…
At the Altar of the Future: How to Successfully Wed Creativity to Data
What does it mean to be human (and a marketer) in a world where even…