A Tale of Two Sodas—In Coke and Pepsi’s Pizza Fight, Brand Storytelling Wins the Day
Remember CliffsNotes? They’re the stripped-down study-guide version of novels and other content. I was a…
Remember CliffsNotes? They’re the stripped-down study-guide version of novels and other content. I was a…
Forrester Predicts Painful “Ad Correction” for 2018—Here’s What They’re Missing Earlier this month, when Forrester…
Just as controversies roll off Donald Trump, scandals don’t affect YouTube the way that many…
Some are even launching dedicated practices Amazon is no sleeping giant. As the Bezos behemoth…
Apple has released its 2017 holiday ad — “Sway,” featuring airpods (which stay in place…
The Marketing Group (TMG) has launched a media agency, built on blockchain technology, that promises advertisers 100%…
Account-based marketing (ABM) has a reputation of being more personal, with more manual time spent…
The Coach logo is making a comeback, but investors of the brand have questions. Tapestry (Coach’s…
Let there be light It’s time for Macy’s entry into the holiday advertising arms race:…
Choozle recently conducted a survey on gender stereotyping in advertising and turned up some interesting takeaways. The survey…