The Soul of a Brand: 5 Questions With Microsoft Brand VP Kathleen Hall
The first Brandemonium conference and festival took over downtown Cincinnati, Ohio, from Oct. 11-14. The so-called “SXSW for Branding”…
Browsing: Advertising
Study: The longer an ad is viewed, the higher the conversion rate
IPG Finds Increased Viewability Boosts Performance, Calls It ‘Table Stakes’ Interpublic, which has been leading…
Content marketing industry to be worth $412bn by 2021 following four-year growth spurt
The global content marketing industry is projected to enjoy a compound annual growth rate of 16% according…
Maurice Lévy on his 30 years in charge of Publicis Groupe
Mid-way through Campaign’s audience with Publicis Groupe’s Maurice Lévy a heavily French-accented voice exclaims, “Now…
Ad of the Day: Bose belays ‘Bliss’ with proposition showing the healing power of music
Audio hardware producer Bose is showing off its new headphone line, the Bose QC35 II, in an…
How Agencies Are Helping Brands With Social Media Marketing
Brands are employing marketing agencies to help with a wide range of social media efforts,…
The Under Armour ArmourBox: Subscription Gear Handpicked by an AI
Under Armour has quietly introduced its first subscription service: ArmourBox, which it’s featuring on its homepage.…
What Don Draper Taught This Ad Agency Not To Do
To tackle their biggest jobs, the cofounders of Joan embrace roughness, naivety, and curiosity. In…
The Future Of Ad Agencies Might Not Be Advertising At All
R/GA chairman and CEO Bob Greenberg on how constantly re-evaluating has helped his company—which started…
The Digital Storefront: Advertising’s Next Frontier
Opinion: Digital ads generally haven’t emulated what’s made brick-and-mortar shopping successful—until now Window shopping: It’s…