Do brands matter? How meaning and marketing are shifting definitions
Gavin MacMillan ponders the role of brands in 2017, and introduces us to the idea…
Browsing: Advertising
Lululemon’s first men’s campaign challenges traditional perceptions of masculinity
Lululemon’s first ever men’s campaign aims to challenge traditional perceptions of masculinity. Canadian activewear brand…
By the Numbers: Coca-Cola’s Times Square Billboard
Coke has been advertising in New York’s Times Square for 97 years, but never as big—and…
Adobe Wants to Bring Digital Marketing to Your Car
Company sees opportunity as automakers move toward self-driving cars Adobe Systems Inc. has helped companies…
BUILDING A BETTER BRAND: HOW MARKETING FIRM BRAND AID TELLS A STORY
Brand Aid founder Renya Nelson on how she built her marketing and branding firm and…
Under Armour rolls out #WEWILL campaign to support Hurricane Harvey victims
Under Armour has rolled out its #WEWILL campaign to show its support to the victims of…
The Top Airline Co-Branded Cards to Have in 2017
Most folks already know that if a particular airline sees a good chunk of your annual travel, it’s…
“Design Is Inherently An Unethical Industry”
Readers respond to a Co.Design story asking: What role do designers play in an industry ruled by…
Is There Such a Thing as a ‘Brand Fail’ Anymore?
When Saturday Night Live devotes an entire sketch to lampooning your new ad, it’s a…
Why digital brands are flocking to TV ads
Why Tech Giants Like Google and Amazon Are Spending Big On TV Ads In recent…