How Vertical Video Is Transforming Social Advertising
As recently as five years ago, vertical video was the enemy of the internet. A…
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Selling With Video: YouTube and Facebook Video Marketing
Want to create a sales video that converts? Looking for expert tips about building rapport…
Augmented reality’s future isn’t glasses. It’s the car
In the next seven years, true augmented reality will likely not become mainstream anywhere, except…
How to Optimize Your Facebook Ads: A Proven Approach
Want to improve the performance of your Facebook campaigns? Wondering how to successfully test and…
8 Ways Bootstrapped Startups Can Generate Positive PR
Public Relations or “PR”, i.e., strategic communication efforts designed to positively influence the ways in…
Why brands will welcome Amazon’s challenge to Google and Facebook
Amazon is set to equal Facebook as a means of influencing consumer behaviour, and challenge…
Despite Challenges, Programmatic Is Evolving To Deliver On Brand Safety
With spend growing by more than 72% over the past three years, programmatic is the backbone…
Crazy Things Elon Musk, Mark Cuban and Others Did to Get to the Top
When you’re an entrepreneur, you need to take risks to succeed. What does it take…
Does branded content drive brand lift? New research takes an in-depth look
Contributor Peter Minnium dives into the results from a study showing that branded content truly…
University of Phoenix Dives Into Immigration Debate With Latest Ad
Pivot from its previous campaigns on working parents After dedicating its last few ads to…