Why Brands and Agencies Are Preparing for the Era of 6-Second Ads
2018 is the turning point toward snackable spots The movement toward short-form video is alive…
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Move over, millennials: Gen Z agencies are on the rise
Millennials, which have been called the most studied generation to date, have gotten so much of the…
Learn the Steps You Can Take to Protect Your Brand Safety
In an attempt to fight back against an ad fraud industry that cost companies $7.2…
Embrace the Backlash, and Behave Like Your Brand: How to Really Activate Brand ‘Purpose’
One of the biggest marketing themes and talking points of 2017 has been about driving purpose.…
How Augmented Reality and Virtual Reality Are Changing Things for Marketers
Every so often, new and shiny marketing objects come along and become the subject of…
How blockchain technology will revolutionize advertising
The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World:…
Chatbots bring new income stream to ecommerce
Growing revenue is a constant battle for ecommerce websites. This can involve fine-tuning processes by…
Converse gifs up Millie Bobby Brown for new back to school campaign
Converse is helping kids gear up for school with a new collection of apparel, shoes and…
Martech and ad tech: Challenges and opportunities
What’s ahead for ad tech in the larger martech environment? Columnist Jim Yu lays out…
Why influencer marketing agencies aren’t going anywhere
The growing prominence of digital influencers in social media marketing has left some worrying: are…