THE TOP SOCIAL MEDIA VIRAL MARKETING STUNTS OF 2017
From the #BowWowChallange to the most creative Oscar Best Picture creations, people love expressing themselves…
Browsing: Advertising
WPP’s Sorrell singles out Amazon’s Alexa as leading edge of new data-driven threat
WPP chief Sir Martin Sorrell has singled out Amazon’sAlexa personal assistant as providing one of…
Out-of-home ads experimenting with consumer interaction
Not your father’s billboards: Interactive out-of-home is coming of age It’s not just that billboards…
Advertising gets into the spirit of the game
NFL lifts spirits with relaxation of alcohol advertising ban The National Football League (NFL) has…
Ad Campaigns Tag Along as Men Embrace Different Paths
It wasn’t that long ago that commercials for the body spray Axe spoke to a…
Got a Pen? How to Grow and Differentiate Your Brand With Promotional Products [Infographic]
A study by the Advertising Specialty Institute found that “promotional products are one of the most…
How six retailers are using chatbots to boost customer engagement (and why you should too)
Chatbots offer retailers a cheaper, smarter and more efficient way of engaging customers. With an…
Airbnb CMO Says Marketing Industry Can’t Wait Any Longer to Diversify Workforce
Airbnb’s Jonathan Mildenhall calls on marketers to demand the hiring of more women and people…
Social Media Endorsements: Where Will Marketers Draw the Line?
What if advertisers found a stealthy new way to get their pitch across — a…
Brands are using influencers like ad agencies
An increasing number of brands are going straight to Instagram stars and social stars on…