Maybe advertising can solve all the world’s problems
Now that Pepsi has defused social unrest, what are you waiting for, on-the-sidelines brands? If…
Browsing: Advertising
Email’s Little Secret: 18 Words to Fly or Die By
Just 18 words. Marketing and Sales pros who know this powerful stat, fly; and those…
A sign of things to come for the advertising industry. It just doesn’t add up!
The ad industry, has been in deep sand for quite a while. With multiple aspersions…
Why Interactive Ads Are Becoming the Norm for Streaming Platforms
Finding ways to keep viewers engaged Technology around TV keeps advancing, and advertisers are desperate…
The secret to lifetime customer loyalty lies in one key difference
If you want your customers to stick around, get a little personal. A friend was…
Countering Disruptive Ads: The Technology Juggernaut
Ad Industry Powers Consider Adopting Ad Blocking on a Wide Scale The biggest players in…
Direct programmatic rising as brands seek more placement input
With Brand Safety in Focus, Digital Advertisers Are Quickly Shifting Toward Direct Programmatic Bots, fraud…
The Three-Hour Brand Sprint
GV’s Simple Recipe For Getting Started On Your Brand Warning: This is a post about branding,…
The Quick and Dirty Guide to Building Your Startup Brand
How to hack your brand in 24 hours Over the years I’ve developed a lean branding…
Adidas’s Secret Weapon In The Sneaker Wars
The sports brand has prioritized style icons at least as much as athletes—and is getting…