In A First, Foot Locker Flaunts Global Appeal
Foot Locker—long a fan of playing it for laughs with famous athletes—is taking a different…
Browsing: Advertising
Cost-per-visit ad models, offline verification set to shake up online advertising
Placed CEO David Shim says demand for offline attribution at a tipping point. Retail makes…
Gen Zers Are Savvy Ad Blockers
Those born during the Gen Z generation like the freedom to explore their interests –…
Instagram Business Profiles: Why Marketers Should Upgrade
Have you considered moving to an Instagram business profile? Wondering what advantages you’ll gain? To…
How brands, PR shops are investing in social media damage control
United and Pepsi Affairs Force Brands to Respect Social Media When Jason Marker, the new…
Influencer Marketing is Creeping into Alexa
Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa. The massive publishing company Hearst…
The Future Of Social: Crowd-Sourcing And Artificial Intelligence
In 2005, 5% of adults in the U.S. were on social media; today it’s around…
Native ad spend increased 600% in 3 years, but early adopters are bailing
To combat ad blockers, gain reach, and provide authentic content-driven advertising, the marketing world has turned…
Gotta have it? Why Pepsi’s dud could slow the in-house stampede
After years of brands thinking they could do it better (and cheaper, and faster) themselves,…
How to effectively bring science to marketing
Brands are adopting a ‘test and learn’ approach to marketing strategy. Recent IPA Effectiveness Awards…