Three Keys To Crafting Successful Videos On Social Media
Five years ago, companies would come to our agency with a fairly simple demand: “I…
Browsing: Advertising
After the Rise of ‘Femvertising,’ Is ‘Oldvertising’ the Next Big Thing?
Brands Around the World Are Changing the Way They Portray Seniors Reebok’s new brand ambassador…
How Pepsi Got It So Wrong: Unpacking One of the Most Reviled Ads in Recent Memory
Experts weigh in on the soda-maker’s tone-deaf debacle Since the moment Pepsi released its new two-and-a-half minute…
Personalized Ads? Consumers Tell Marketers to Up Their Game
Consumers don’t mind the idea of personalization Consumers say they like personalized ads—just not the…
Women empowerment to the fore in advertising
REI Takes On Femvertising With ‘Force Of Nature’ REI, following up on the smash hit…
The time you will spend on social media
It’s no secret that social media is a massive and pervasive presence in our everyday…
Facebook now lets all pages share branded content
Nearly six months after granting verified pages and profiles the ability to share branded content,…
Give Your Brand Deep, Powerful Value with This Messaging Strategy
In the movie The King’s Speech, the problem is clear, right? King George VI (played…
Credit Karma’s CEO Built a Sexy Brand in an Unsexy Category with No PR Firm and a Tiny Budget — Here’s How
Kenneth Lin was skimming through Reddit — an unremarkable daily habit — when he discovered…
WHICH ONLINE ADS PERFORM BEST?
Any advertiser setting out to get more clients or customers online wants to know which…