HOW DO PAGE UNDER ADS AFFECT USER EXPERIENCE?
“Page under ads” are types of advertiser landing pages that come up either as new…
Browsing: Advertising
How Nasdaq aims to reshape the future of media trading by bringing Wall Street to Madison Avenue
Earlier this month Nasdaq announced the planned launch of New York Interactive Advertising Exchange (NYIAX),…
In an Age of Declining Trust, Is Advertising Actually Gaining Ground?
Consumers say they trust ads, new survey finds Trust in key institutions has plummeted in…
FIVE WAYS TO STAND OUT IN DIGITAL MARKETING AND ADVERTISING
The days of traditional marketing and advertising are long gone, but companies – especially large…
Programmatic can be improved
Programmatic buying is under the spotlight as never before following news of the placement of…
Deloitte’s Advice for Brands in Binge-Watching, Snackable Content Era
Deloitte’s 11th Digital Democracy Survey finds Americans are consuming more media than ever before via…
Why using influencers is a win win for brands
5 Reasons You Need to Stop Ignoring Influencer Marketing Influencer marketing has exploded in popularity…
Guinness on how it is creating an ‘ageless’ brand
The iconic beer brand says it is prioritising digital targeting and the creation of new…
‘SNAPCHAT’S AUDIENCE IS TOO YOUNG FOR US’ SAYS HEINEKEN AS IT BUILDS ITS MOBILE STRATEGY AROUND INSTAGRAM INSTEAD
As Snapchat’s age demographic matures, alcohol brands are beginning to take notice of its advertising…
Burger King Crowned Cannes Lions Creative Marketer of the Year
The Cannes Lions International Festival of Creativity on Thursday named Burger King as the Creative…