How Marketers Can Use Snapchat in 2017 [Infographic]
Snapchat has more than 150 million users, but many marketers don’t yet know how to…
Browsing: Advertising
Interpublic Tests Ads That Reach Out And Touch Someone, Finds Lift
Sight, sound and motion have long been the Holy Trinity of Madison Avenue’s sensory perception…
Be Inspired By These Creative Leaders Who Are Changing The World
The new members of our Most Creative People in Business community are impacting industries ranging…
One Overlooked Strategy That Will Dramatically Improve Your Marketing
One of the most common words of advice we share with StoryBrand Live Workshop clients…
Why brands are collaborating on consumer experiences
Brand Partnering Can Be Powerful If It’s The Real Deal Embracing the uncomfortable has become…
Ethical transparency relies on brand storytelling, education and humanity
As consumer expectations lean increasingly toward transparency, a brand’s dedication to sustainable business practices is…
Native studios will put traditional advertising studios out of business: NY Times exec
During a panel at Luxury FirstLook 2017: Time for Luxury 2.0 Jan. 18, an executive…
Adidas Knocks Under Armour Again With This Inspirational ‘One in a Billion’ Ad for China
And David Beckham pops in to say hi Some in the Western world retain unfortunate…
Five lessons for creative businesses from the world of music management
We spend much time applauding creative talent and achievements, but perhaps we should pause occasionally…
See the Spot: Adidas’ Past Creates Its Future
https://youtu.be/cCwtq5zCOBI Adidas is doing it its own way—and it’s working. As part of the relaunch…