A Q&A with Nalden
The WeTransfer founder (who goes by one name) on how he turned his one-time side…
Browsing: Advertising
Essential Steps to Making a Killer Portfolio
A primer on planning, presenting, and posting your best work. You have the ability to…
How brands are using WhatsApp for marketing
With 1bn users worldwide, WhatsApp presents a massive opportunity for marketers, enabling instant customer service and…
How Companies Will Use Social Media In 2017
2016 brought the “reachpocalypse,” and much else besides. Here’s what comes next for the embattled…
Move Over Mobile Phone: The Next Ad Frontier is the Windshield
The next frontier in digital advertising may be your car’s windshield. Automakers, technology companies and…
Sir Martin Sorrell: WPP has ‘failed’ when first-party data is not integrated and leveraged
WPP’s chief executive Sir Martin Sorrell is hoping to better unite the holding company’s $5bn…
How Companies Will Use Social Media In 2017
2016 brought the “reachpocalypse,” and much else besides. Here’s what comes next for the embattled…
Top brand moments in 2016: 5 CMOs share their biggest milestones of the year
From new brand identities to major ad campaigns, CMOs from StubHub, Peloton and more share…
How advertising is challenging anti-Muslim attitudes
In Year of Anti-Muslim Vitriol, Brands Promote Inclusion The gentle piano music starts as the…
Ad Agency Executives to Watch in 2017
A handful of top agency executives are charged with effecting change It’s been a roller…