Marketing ROI: How to Get Actionable Insights From Google Analytics
Faster than marketing teams can keep up, today’s marketing content is often shared across social…
Browsing: Advertising
What Marketers Need to Know About Millennials and Print
Counterintuitive as it may sound, the more our lives are influenced by digital media, the…
7 Email Etiquette Strategies That Will Win You Clients for Life
Don’t just fire off emails. Take time to craft each one. Most of us are…
How Consumers Want to Receive Retail Brand Communications
Most consumers say they prefer to receive brand communications from retailers via email, according torecent…
Advertising Without Search: What Will Happen To Google AdWords, Bing Ads?
Microsoft recently awoke a sleeping giant after remaining stagnant for a decade. Some attribute the…
Four Steps to Increasing Customer Retention and Loyalty With Social Media
Brands send 23 promotional messages on social media for every one response they give to…
Five Small Business Marketing and Retention Trends and ideas for 2017
Traffic, acquisition, and sales have always been critical priorities for marketers. Yet customer retention also…
Location based advertising gets a new fillip!
Snapchat Signs Data Deal With Foursquare for Better Targeted Geofilters Snapchat ads are getting a…
Lyft’s new TV ads take aim at Uber
In Lyft’s new ad campaign, evil corporate men from Ride Corp are trying to slow…
Valuing mobile marketing in an age of ad blocking
After much talk about it over the last few years, the use of big data…