Digital word of mouth is the future of advertising
We all know that we’re consuming media in a very different way from ten years…
Browsing: Advertising
Dads Feel Neglected By CPG Advertising
CPG marketers are missing the boat with dads, according to a study from Geometry Global.…
Sponsored content remains ‘primary driver of marketing revenue’ for Linkedin following Microsoft buyout
LinkedIn has posted its first quarterly earnings since Microsoft acquired it for $40bn, revealing that…
Publishers Are Rethinking Those ‘Around the Web’ Ads
You see them everywhere, and maybe, sometimes, you click: those rows of links under web…
360 Video for Marketers: What You Need to Know
Have you tried producing 360 video? Want to discover how to create immersive, sharable 360…
Brand Admiration Is Earned, Not Given: Here’s How to Make It Last Forever
Editor’s note: This article is part of a series exploring the characteristics of brand admiration,…
Three Ways Marketers Can Master Strategic Word-of-Mouth
Positive word-of-mouth (WOM) has long been documented as a powerful tool for growth. Happy customers…
How to Create Eye-Catching and Effective Headlines [Infographic]
Well-written headlines have the power to pull in customers who then peruse your content and…
W Marriott Is Exploring Beyond the Typical Commercial With Branded Travel Series
Celebrity entrepreneur Bill Rancic hosts the show The days of the typical commercial, where it…
Embrace innovation, new consumer to future-proof business
Companies should be thinking beyond business’ typical quarter-to-quarter benchmarks, strategizing instead for years or even…