How brands are cashing in on politics
October surprise: When brands enter the political discussion Over the past few months, it’s grown…
Browsing: Advertising
‘Consumers Love When We Can Mess With Their Minds’: PepsiCo VP
Brands that are connecting at the speed of culture will win, said Adam Harter, PepsiCo’s VP…
AT&T Deal for Time Warner Could Open More Options to Advertisers
Buyers see potential for more data-driven advertising on both TV and web When Verizon Communications…
Yahoo’s new ad offering zooms in on mobile and augmented reality
Yahoo has launched new ad products for local advertisers. Called Yahoo Tiles, the new mobile…
Among Affluents, Millennials Spend the Most Time Online
18- to 34-year-olds with affluent incomes go online more than 7 hours a day Affluent…
Survey: 50% of brands, agencies still not talking about transparency
Auditor Finds Only Half Of Clients Have Discussed Transparency With Agency In the months since…
Google Pitches Survey Tool to Measure Effectiveness of Advertising, Branded Content
Updated analytics product will help marketers and publishers target surveys to specific users Google wants…
The Power of Cohesive Branding: Why Apple Wins
The days of just selling stuff are long gone. Today, in the race for consumers,…
Twitch recruits broad set of advertisers
Amazon’s Twitch Angles for More Non-Gaming Advertisers Twitch, the live videogame streaming platform now owned…
New study reveals best time to show ads
There’s plenty of research and data that shows the best time to tweet or when…