A Hidden Downside to Online Marketing
Beware the Little-Known “Spillover” Effect of Online Ads Advertising can increase sales for a company,…
Browsing: Advertising
Back, then forth: An alternative strategy
The other day a radio talk show host asked me how typical it was for…
The Disney Princess Gets A Rebrand
The company tries to update its Princess franchise for today’s girls by focusing on inner…
10 core values that make a brand luxury
In a recent column in Luxury Daily, I posed the question, “New Luxury, Old Luxury;…
4 Strategies for Generating High-Quality Leads Through Social Media
High-quality leads are the backbone of every thriving B2B business. You can have all of the…
7 TIPS TO CREATE VIDEO ADS THAT MOVE CUSTOMERS TO ACTION
By now you should know: if content is king, video content is the undeniable emperor…
CEO To-Do List: Talent Search, Content Management, Cope With Pace Of Change
Talent, adapting to the pace of change and managing content flow across multiple platforms are…
The case for reward-based advertising
Your ads are not as great as you think they are. Every day, consumers are…
5 Tips to Help Your Business Build Its Brand
One entrepreneur learned things the hard way when it came to consistent branding. These five…
Brands see potential in virtual reality advertising
The digital ad industry’s biggest trade group says consumers want to see more commercials they…