Making Video Ads That Work on Facebook’s Silent Screen
THE GEICO commercial that made its premiere this summer seemed like a standard 30-second television…
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Tuning in to video on demand
This post is sponsored by Canoe. As more people watch their favorite shows through video…
The New Rules for Successful Hospital Marketing
Marketing-savvy hospital administrators—and their tuned-in communications teams—are writing new rules for success in reaching, attracting…
Brand experience drives up loyalty
LONDON: Brands can increase customer loyalty while also boosting the likelihood of repeat business and…
YouTube Monitoring Ad-Friendly Content – To Become More Like TV Networks?
YouTube may be outpacing traditional TV when it comes to potentially offensive, sexual-oriented, or other…
Travel Brands Are Spending More to Advertise on Social Media
Many travel brands are loading their social media channels with user-generated content and influencers to…
Why the Conversational Power of Podcasting Is the Future of Advertising
Medium’s simplicity drives engagement It’s been fascinating for me to observe how marketers and content…
More Publishers Embrace Header Bidding But Digital Sales Teams Endure
Even as digital ads become automated, media companies lean on humans More Web publishers are…
What Motivates Consumers to Click on Mobile Ads?
Different generations engage with mobile advertisements in very different ways, according to recent research from Nielsen.…
Want to Build a Strong Brand? Get Messaging Right. Here’s How…
Messaging—or verbal branding—is as essential to bringing your brand to life as your organization’s name,…