How brands should measure ad engagement levels
App marketing used to be all about scale: getting as many users into an application…
Browsing: Advertising
Why Use Dynamic and Social Media Advertising in Tandem?
How do marketers reach their consumers in today’s somewhat cluttered digital landscape? The answer is…
The Ad Industry’s Focus on Fraud Has Intensified
Ad fraud has expanded to include diverse and sophisticated methods of deception that now affect…
4 Retailers Turning Heads on Social Media with Video Ads
As ecommerce and omnichannel retail advertisers look to stay ahead of their competitors, they’re increasingly…
The Demise of Advertising Business Models
In a blog post earlier this year, I explored the emergence and evolution of new…
How chatbots will help mobile marketers
Since 2014, there have been more mobile devices in the world than desktop computers, and…
To Bolster KLM’s Identity, a ‘Charmingly Clueless Approach’ to Humor
QUICK, IS KLM a brand of milk, the call letters for a radio station or…
A Digital Dozen: 12 Traits Of The Truly Creative CMO
The rise of data-driven marketing might seem to suggest a corresponding decline in the value…
The Creative World’s Newest Social Good Trend? Food Waste
Food is having its moment in the spotlight. Yes, millennials are dining out more (and…
How KFC gets the media to do their marketing for them
Last week KFC released a chicken-scented sunscreen, which “sold out” in three hours. You’ll no doubt…