‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It
“Shared media” is outperforming traditional digital advertising by 10 times. So what exactly is shared…
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Understanding mobile advertising trends: Smartphone vs. tablets
Almost 2 billion people worldwide are said to own a mobile phone. So it is…
5 Killer Examples of Branding Done Right
Startups rely on marketing to survive. Without some means of spreading the word about your…
These Are the 10 Best Workplaces in Advertising and Marketing
According to employee surveys conducted by Great Place to Work. We asked the workplace culture…
8 ways to help your social media manager help your brand
Whether you are promoting a small or large business, social media can be an effective…
Steve Jobs, Richard Branson & Guy Kawasaki talk branding
“The chance to make a memory is the essence of brand marketing” are the words…
The ad battle between Apple and Microsoft is back
One of the most famous advertising battles is back. After a few years of truce,…
Boys will be boys or will they…
Boys’ body image affected by advertising, study finds This has prompted suggestions that the industry…
Study Finds Personalized Digital Ads Deliver 3X Consumer Engagement
A new study by Jivox that measures the impact of personalization on digital advertising performance…
3 digital marketing trends the customer-centric CMO must prepare for now
Rather than fearing the rapid changes afoot in digital marketing, columnist Mike Sands urges you…