How will the Internet change political advertising?
Go onto the Instagram accounts of Hillary Clinton or Donald Trump and check out the…
Browsing: Advertising
How Teens Actually Feel About Social Media Ads
It turns out they don’t hate all of them Kaci Owens, a 16-year-old high school…
The programmatic-creative divide persists
If programmatic is from Mars, creative is from Venus. Despite the rise of programmatic advertising…
Big Banks Make a Pitch for Hearts and Minds
Often the villains in political speeches, big banks are declaring their worth. Citigroup, a sponsor…
Brands need to find a strong and authentic voice
CMO interview: Fox Sports head of marketing on driving your social brand The sports and…
Top 5 brand moments from last week
Artistic collaborations presented opportunities to tell familiar stories in a new medium and with a…
18 Movies Every Entrepreneur Should Watch
Yes, Hollywood may dramatize the plight of the entrepreneur. But sometimes the best way to…
Marketing Influencers: Four Ways to Elevate Your Content Strategy and Amplify Your Outreach
An engaging content strategy has been an essential part of many a successful marketing campaign…
Ad Agency Clients Are Most Interested in Advertising on TV
Clients are also interested in advertising on digital Roughly half of US ad agency professionals…
Experiential Marketing > Traditional Advertising
Samsung Explains Why It’s Betting on ‘Experiential’ Marketing In an era when many consumers are…