How a French furniture brand activated Pokémon Go across 200 stores
Brands and agencies have been experimenting with Pokémon Go as a marketing tool, primarily to…
Browsing: Advertising
Data and creativity: fully committed, or just a fling?
Campaign and Quantcast bring together advertising’s finest to debate the future of data and creativity…
5 Steps to Creating a Killer Marketing Strategy
Not every marketing plan is a good marketing plan. There are certain qualities it needs…
5 Top Marketing Automation Tools for SMB’s
Marketing slowing you down? Tons of small to mid-sized businesses are using marketing automation tools…
Why brands should be honest on Social Media
Honesty on Social Media Just May Be The Best Policy It’s remarkable how much brands…
The Real Impact of Campaign Design, According To Obama’s Branding Expert
Design plays a far more important role in how our leaders are chosen than anyone…
Timeline gold: How 5 brands are using social data creatively
In the age of ad blocking, brands are racing to create content that will get…
The Art of Old School Marketing to a New Generation
It all began with the insight that a whole generation were not tuned into great…
The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out
Customers want more than an experience. They want emotion. Customers want a brand that they…
4 Groundbreaking Market Strategies to Skyrocket Your Startup
Many companies invest heavily to perfect their product development process, hoping the result will entice customers…