Emotion-based research: Measuring consumer love for luxury brands
Ask the most fashionable people on the street why they buy the designers they do…
Browsing: Advertising
Why Every Artist Should be a Great Storyteller
A good tale yields many benefits. So you’re a visual artist and you rely on…
How to Build a High-Converting Marketing Funnel [Infographic]
Follow these seven steps to consistently attract and convert more customers by building an automated…
The ad industry needs more Simon Cowells
Our industry used to be full of people who had an instinct, who just knew,…
Why audience segments are the new currency in mobile advertising
In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast…
Where Marketing Ends, Branding Begins
So you’ve got a business and you’re ready to push your branding efforts online. The…
How Ad Fraud Ruins the Internet
If you’re in the digital advertising industry, you’ve probably heard of ad fraud, but you likely…
PR and media in rapid mobile-powered transition
The global public relations industry, while growing, is teetering on the precipice of decline: growth slowed…
Scaling a brand? Get your customers to buy less!
Cuyana: The Clothing Brand That Plans To Scale By Asking Women To Buy Fewer Things…
How advertising will be changed by telecoms
Telecoms open shop on Madison Avenue, but will brands buy? Many companies have transformed and realigned…