Advertising has a terrible reputation, it’s better to rebrand it as content
CANNES, France – Marc Pritchard, chief brand officer of Procter & Gamble, has led the…
Browsing: Advertising
Marketing now part-art, part-science
Cannes Lions’ Festival of Creativity last week attracted the great and good of advertising and…
More Brains Than Budget? Steal These $0 Marketing Strategies.
This story appears in the 2016 issue of Entrepreneur. Subscribe » Ten years ago, Chris…
Inside the rapidly changing world of Television
The Future of Television: Where the US Industry Is Heading The digital disruption of the…
5 INFLUENCER MARKETING TRENDS THAT ARE CHANGING THE GAME
By Danielle Wiley and Allison Talamantez There are many tried and true strategies when it…
Going viral becomes cool again!
WHY IT’S OKAY TO SAY “VIRAL” AGAIN “How are we going to make it go…
Marketers Step Up Collaboration with Agency Partners
More complex digital campaigns encourage growing reliance on agency partners Marketers have long relied on…
Beauty brands and celebrity: The new paradigm
Beauty ads used to follow a simple formula. Find a well-known and liked celebrity prepared…
How should brands respond when an ambassador makes headlines?
Christian Dior, Tag Heuer and Lancôme have all recently found themselves involved with celebrities that…
20 Things You May Not Know About Being a Copywriter
A TYPICAL DAY IN THE LIFE OF A COPYWRITER? FORGET IT. ONE DAY YOU’RE A…