Programming the marketing mind for programmatic
Marketers ‘need to lose their fear’ to better understand programmatic advertising says Shazam’s chief revenue…
Browsing: Advertising
The big spurt in e-sports marketing
Perpetually on the hunt for young men, brands are betting on eSports This past week,…
Brand product placement grows as commercial-free content, DVR use increases
Hulu’s delicate dance with advertisers and consumers Car commercials are the kind of thing that…
A calculated risk: Why ad agencies are making social-justice documentaries
Alfred Lomas was once among the most notoriously dangerous men in L.A. But in “License…
The Future Of Branding Is Debranding
Branded content camouflages what companies have been trying to do since time immemorial: Sell you…
Brands reduce in-house digital investment, turn to agencies
Digital Budgets Rising As Fewer Clients Plan In-House Ad Capabilities Despite a growing disconnect between…
Why Marketers Need To Adopt A Programmatic Marketing, Vs. Programmatic Advertising, Mindset
A new white paper from The CMO Club in partnership with MediaMath makes the point that CMOs…
First Click: Samsung can shove its TV up its ads
I’m in the market for a new television. I figure I’m willing to pay $2,000…
Cracking the Search Engine Code
Bottom Line: E-tailers create sponsored ads in a bid to attract online consumers, but lower-cost improvements…
Is sponsored content is the future of all advertising?
Mic CEO Says All Advertising Will Be Branded Content With a younger generation increasingly blocking…