The misappropriation of native advertising
Ask any born and bred New Yorker what their definition of a native New Yorker…
Browsing: Advertising
Internet Users Want a More Personalized Ad Experience (Report)
Getting content to users is becoming more difficult. Social media users, millennials in particular, are opting…
Marketing To Women by Life-Stage Brings Opportunity For Product Growth
Marketers tend to focus much attention on various cohorts — Baby Boomers, Gen X, and…
Silicon Valley’s Star Design Firm Goes Analog And Builds A Lifestyle Brand
Ammunition—a 2016 National Design Award winner—departs from its typical tech work to create a product…
Agencies are so bullish on VR they’re eating some of the cost to convince brands
Virtual reality is hot right now. But while the technology has the attention of many…
Native Advertising Can Increase Business Appeal
In Searches, Those Paid Ads Pay Off Does knowing that a search listing is a…
Brands unscathed by native content
Research Explores Impact Of Native Advertising On Media Outlets, Ad Companies An academic study conducted by researchers…
Mad Men Versus the Nerds
Ad agencies have had to endure the rise of the geeks as Google and Facebook emerged as…
Building Your Personal Brand
One challenge women have had in the workplace is that while they are working hard,…
When in Times Square, Dove goes weather proof!
Dove experiments with weather sensitive billboard in ‘April Showers’ campaign https://youtu.be/VUHPwL3YIeE Dove, Unilever’s personal care…