Study: The most effective mobile ads
Marketers Struggle With Effective Mobile Ads Despite the fact that spending on digital video ads…
Browsing: Advertising
Why You Need to Take Advantage of Influencer Marketing
New studies show that influencer marketing is driving 11 times more revenue than digital advertising.…
Why You Should Align Your Ads to Your Customers’ Activities
Over the years, technology has made reaching consumers easier—but not always better. The early days…
The Ultimate Guide to WhatsApp Marketing
Text marketing, once yesterday’s news with SMS, is being rejuvenated by mobile messenger apps such…
Content, data and technology: Which matters more
Content, data, technology. Which has the biggest effect on achieving advertising greatness? https://youtu.be/e181IgXFDqA This is…
30-second ads least likely to be skipped
Report: 30-Second Video Ads Foster Deeper Audience Connection Video ad performance is increasing rapidly, and more advertisers…
What Consumers Want From Brand Emails
Most consumers sign up for marketing emails from brands to receive discounts and promotions, according…
The era of science has arrived in media: can creativity survive?
How will traditional media brands driven by art and storytelling thrive in this transforming media…
Warc 100: The brain’s take on the world’s best campaigns
The Warc 100 provides a fascinating cross-section of the breadth and depth of effective, creative work from…
Storytelling: Out of the Campfire and Into Your Marketing Campaign
Ah, the campfire… it conjures up fond memories of toasting marshmallows, strumming guitars, and, of…