The new road for branded content
Facebook to Allow Media Companies, Marketers to Post Sponsored Content For the past few years,…
Browsing: Advertising
Sensory advertising: a mobile strategy that makes sense
We live in a time where our phones are constantly in our hands, as we…
The integration of comedy and advertising
Ad Agency Enlists Comedians to Get the Creative Juices Flowing An artist writes up ideas…
Study reveals low trust in media agencies
Almost a third of advertisers rate trust levels with media agencies as low or very…
Top 10 luxury brand mobile marketers of Q1
Changing consumer habits have forced brands to move quickly into the exploding mobile marketing arena,…
Cadbury ‘memevertising’ campaign should have creative agencies feeling nervous
Cadbury’s new campaign, ‘Tastes Like This Feels’, follows Coke in promising consumers a tangible benefit…
3 things CMOs should ask their brand marketing teams
Marketers know that building and maintaining brand engagement is an important part of overall marketing success.…
Programmatic needs to empower the value of brand advertising
It’s no secret that programmatic has taken the advertising industry by storm, but questions continue…
Instagram Updates Overlay for Action-Driving Ads
Instagram added more information to the overlay on its action-driving ads, which previously only supported…
How To Make Instagram’s New Algorithm Work For Your Brand
Earlier this month Instagram dropped a bombshell that it will be introducing an algorithm to…