As social influencer programs gain, some marketers land in hot water
The Federal Trade Commission recently held Lord & Taylor responsible for the actions of social…
Browsing: Advertising
Marketing Technologists: Who They Are and Why They Matter [Infographic]
The digital marketing landscape is constantly evolving. New trends create new opportunities, and new technologies…
What does ad-blocking mean for creative agencies?
Ad-blocking. It’s happening everywhere you look. It’s the digital equivalent of sticking all the direct mail…
Why copywriters could fare well in the age of robots
We’re on the edge of inventing a new form of expression between humans and machines,…
Gaze control tech: what it is and why it matters to advertising
Advertising may be about to get a whole lot more targeted following a patent application…
How Absolut innovates with tech
Spotlight on Absolut’s Afdhel Aziz: Online innovation around an offline product Absolut Vodka has remained…
How to Get Marketing Help When You Need It
Does your small business have marketing and branding needs, but not enough money to hire…
How to connect with your customers through social messaging
Last month, Instagram announced that it will now start counting video views. By making it easier…
How emotions can lead to successful video advertising
Video marketing has been on the rise for several years now and it is only…
Why should your company invest in video-driven marketing campaigns?
With the introduction of video auto play on Twitter, the launch of video ads on…