Why social amplification is critical for the future of TV advertising
Over the past few years, big-ticket events, including the Oscars, from across the Atlantic have become landmarks…
Browsing: Advertising
Has Lionel Messi taken snack brand Walkers into the social-media premier league?
https://youtu.be/O3bQ7BzgGoM It’s hard to mention Walkers without thinking of Gary Lineker, the ex-footballer and sports…
Why These 4 Companies Are Getting Serious About Their Employer Brands
As job seekers become job shoppers, companies are starting to advertise their work cultures alongside…
Out for the Count: Brands and their Salebrity Status!
Let’s begin with the fundamentals. A brand is an amalgamated image of a multitude of…
WPP CEO Martin Sorrell Says In-House Programmatic Buying is ‘Short-Lived’ Trend
Advertising giant projects its programmatic buying unit to hit $1.1 billion in sales in 2016…
What Happens When Video Games Can Read Your Face
Affectiva’s emotion-sensing technology now helps game developers personalize games to the player’s mood. Game developers…
Robot stalkers: don’t forget the humans in advertising
Advertising has become so fixated with technology that it no longer remembers how to communicate…
Six of the wittiest graphical marketing campaigns
The most powerful gift a designer can give a brand is the gift of someone…
Are brands playing it too safe on mobile?
Is a Mobile-First Approach Really Best? It’s not exactly clear when the Year of Mobile…
New marketing metrics are needed for the age of the customer
The way that most brands measure their investment returns from marketing and advertising is still…