200000 and counting!
Instagram attracts 200,000 brands Instagram, the photo-sharing social media platform owned by Facebook, has reached…
Browsing: Advertising
Brands and the future of contextual content marketing
Uber, Apple and Spotify are shaping the future of contextual content Most of us are…
The Psychology of Mobile Usage & Its Impact on Advertising
You need a mobile-first approach in 2016 because consumers are mobile-first. More than two-thirds of…
How advertisers and publishers are unwittingly falling victim to ad injection
Ad injection – the malicious practice of injecting unwanted ads onto browsers without the site owner’s permission – is yet another…
Premium is always tailor-made: even in advertising
Hitting the high street or shopping Saville Row? As London Fashion Week and Men’s Week approach,…
The brand on a comeback mission!
Get Ready To Be Blitzed By Chipotle Ads Begging You To Come Back If you’ve…
5 things CMOs can learn from mobile-first app brands Read more
Part one in a week-long series about the impact of mobile-first app brands. The smartphone-based app economy…
How brands can win the ad tech power game
Brands, publishers and ad tech companies are making big strategic moves into digital advertising in order to…
How well do agencies really understand programmatic?
In spite of a few bad practices, agencies are beefing up their programmatic capabilities by…
Nike’s ‘Better for It’ Women’s Campaign Gets Brand’s First-Ever Scripted YouTube Series
Marketer explains the journey to ‘Margot vs. Lily’ Last April, Nike launched “Better for It,” its largest…