Why The Shape Of A Company’s Logo Matters
WELCOME TO A WORLD IN WHICH CURVES ARE A GOOD THING. Think about the iconic…
Browsing: Advertising
How self driving cars will transform marketing
Marketing In The Fast Lane With Self-Driving Cars From George Orwell predicting the overwhelming reach…
Programmatic set to be even bigger this year
Programmatic Advertising is Skyrocketing: 66% of Advertisers Plan to Boost Ad Spend Looking for the…
How to reduce the anxiety of a brand launch?
My biggest creative fear As product people, we don’t want to create something that’s just…
Healthcare Branding: That Was Then. This Is Now.
There’s been a dramatic increase in the need for healthcare branding. In fact, we’d have…
How to be a creative agency CEO
Managing the organised chaos of an ad agency requires a certain approach and a special…
Move Over Kardashians: Why Average Joes Are More Influential Than Celebrities on Social Media
Who wouldn’t want Kim Kardashian and Kendall Jenner endorsing their product? The only problem is,…
Quality advertising depends on good data in 2016
The success of multi-channel campaigns in 2016 will depend on marketers creating quality-advertising campaigns, spurred…
The lowdown on creating award-winning content campaigns
Content. It’s a small word for a massively important element of marketing that has been…
Ad Agency Swears Off Crafting Ads That Objectify Women
Video created by ad executive Madonna Badger to honor her daughters A 2½ minute video…