Advertisers still hesitant on programmatic TV
Programmatic TV To Remain A Patchwork In 2016, Despite A Deeper Supply Pool Video buyers…
Browsing: Advertising
Consumers Can’t Tell Native Ads From Editorial Content
Consumers have difficulty distinguishing between native advertising and editorial content, according to a new study…
Broad targeting, penetration strategies key to brand awareness in 2016
New Year’s Resolution: Why getting noticed in 2016 is all about being disruptive, challenging and…
Why brands need to woo millennials with philanthropy
Millennials Are Embracing Corporate Social Responsibility Campaigns They may be the “selfie generation,” but millennials…
Making in film branding into an art
The Brands In Spectre — 007 Product Placement in James Bond’s 24th Film What if we…
Behind the ‘ Dear Brother ‘ ad
Dear Brother: Behind the Brilliant Johnnie Walker Ad Made by Students After landing as the…
Words Of Wisdom From 10 Design Masters
New year, new vision? As you mull over your plans for 2016, let these pearls…
A few of top brands’ social media missteps of 2015
Copyranter: The biggest digital dumbasses of 2015 Mark Duffy has written the Copyranter blog for 10…
How Typecasting Millennials Is Hurting Ad Buyers
It’s No Longer About Buying Audiences, But About Individual Users The demographic cohort commonly known…
The Future Is Here and It’s Called Conversation-Based Targeting
Modern poet, philosopher, economist and novelist Wendell Berry often makes the case for small town…