What 2016 will mean for digital advertising
The year we say goodbye to bad ads? As the year draws to a close,…
Browsing: Advertising
Let’s get digital: the threat of management consultancies
At the risk of sounding foreboding during the time of goodwill, agencies across the board…
How can beauty brands use social for customer targeting?
In the first 14 days of December, there were over 119,000 posts uploaded on Instagram,…
Personalisation: don’t be the lazy uncle of advertising
Whilst searching for a Secret Santa present for a colleague, I noticed that there’s a…
Marketers are embracing Instagram’s self-serve ads
One ad buyer says spend on Instagram has increased ‘something like 11,000%’ between Q3 and…
Apps are dead, long live the app
The balance of power is shifting because of a step-change in how people search. This…
Mobile: not just a second screen in 2016
Mobile is more than just an additional screen for advertisers – it’s an entirely new…
Top 10 luxury advertising efforts of 2015
For luxury houses, positioning is essential, and many brand marketers used advertising campaigns to ensure…
The Best And Worst Branding of 2015
FROM GOOGLE AND SNOOP DOGG TO HILLARY CLINTON AND THE NEW SCHOOL, IT’S BEEN AN…
How to win a Cannes Lion: Using social analytics to create award-winning campaigns
What does it take to win a prestigious marketing award like a Cannes Lion? The…