Most consumers don’t know what the metaverse is, but are interested in taking part
The majority of consumers do not know what the metaverse is but are still interested…
Browsing: Advertising
Can Alternate Reality Courses Help Entrepreneurs Succeed?
Thomas Lowry Winthrop is hyperventilating into a brown paper bag, panicking over a presentation he…
Airbnb’s marketing approach brings success
Airbnb attributes its most successful year ever, in 2021, at least in part to its…
How brands can leverage QR codes to connect with customers
The pandemic made QR codes more essential and ever-present. They have become an attractive tool…
How to Level Up Your Social Media Content Marketing in 2022
An ongoing global pandemic means more people are spending time indoors. Somehow the crisis has…
Interview with Lauren Weinberg
Lauren Weinberg is an experienced and goal-oriented marketing executive with over 20 years of experience.…
More Effective than a Kardashian: The Rise of Micro-Influencers for B2B Marketing
There is a notion that celebrities were the original influencers. For the longest time, it…
This startup wants to create a $400 billion live e-commerce market in the U.S.
The Western market is clamoring to replicate the runaway success of live commerce in China.…
Branding in the metaverse with Roblox
The metaverse has taken the world by storm in the last year, but that’s nothing…
Here’s a brilliant idea for what to do with all of those empty malls
The Marketplace Mall in Rochester, New York, had lost its main anchors. The plus-sign-shaped structure…