Digital creators and the fallback of the social media outage
In October 2021, Facebook and its two other social platforms WhatsApp and Instagram experienced an…
Browsing: Advertising
Can Tesla still be cool if it’s a rental car? Apparently, yes
Tesla and Elon Musk have become so iconic, they can withstand Hertz buying 100,000 Teslas…
What’s in a (brand ) name?
I’m a branding expert. Here’s what Facebook’s reported name change really signals Rebranding Facebook shows…
How Inclusive Is Your Brand?
Cult Brands Are inclusive and actively make customers feel welcomed In Alexander the Great’s conquest…
From globalization to hyper-local, how can brands and creative teams adapt?
With the ever-evolving ecosystem of communication channels and a shift to a more experience-driven way…
Facebook rebrand: a brave new world or a corporate mask to hide behind?
Adam Sefton, digital strategy director of Superunion, looks at tech and FMCG sectors to unearth…
How Understanding the Economics of Attention Can Help Small Businesses Stand Out
SUMMARY Some experts view attention through the lens of scarcity—a critical concept in economic theory. Business…
Neuroscience says listening to this song reduces anxiety by up to 65%
Sound therapies have long been used to help us cope. Everyone knows they need to…
‘Brands are exploring OTT properties for disruptive branding’
Bhairav Shanth, MD of ITW Consulting, on how OTT activations can enhance branding exercises In…
How Senior Marketers Set Their Budgets
The most common approach that senior marketers take for setting their marketing budget is to…