Numerology and the Marketing Math!
Numerology and the Marketing Math: The 25 to 70% off enigma!Numerology: Definition:The branch of knowledge…
Browsing: Advertising
What does Byron Sharp’s research really tell us about differentiation?
Rob Meyerson was struggling to fully grasp some of the assertions in Byron Sharp’s books,…
Did somebody say advertising is now a proven driver of growth? Why adspend has bucked Covid
The rapid bounceback of adspend following last year’s recession shows how advertising has become an…
B2B Marketers’ Biggest Lead Gen Challenges
B2B marketers say creating effective content and collecting quality data are the two biggest challenges…
7 Digital PR and Earned Media Strategies that Give Your SEO a Boost
Business Growth and SEO The pandemic struck. Shutdown orders were issued. We all had to…
Marketing imperatives for a cookieless world
The demise of third-party cookies is an opportunity for both brands and publishers to rectify…
Thin is in and is there a place to hide?
OREO MAKES KID-REPELLENT PACKAGING FOR COOKIE-CRAZED PARENTS The ‘Thins Protection Program’ tapped Green Giant, Ford,…
The most influential designer you’ve never heard of is a 92-year-old artist in SF
Barbara Stauffacher Solomon changed the world of design with her life-sized graphics. A new collaboration…
YouGov Recommend Rankings 2021 MENA
Word of mouth is the most influential form of brand awareness and credibility, with people…
Infographic: How to nail audio, video on YouTube
With more people now tuning into YouTube’s audio-only options, including YouTube Music, last November, YouTube…